Rockies Night Club
This is a concept only and is not intended to be representative of a real and/or existing entity's actual branding.
Coursework: AiPOD, Corporate Identity          Year: 2016          Purpose: Branding Update
Create a structured corporate identity system including logo design and other business communication applications for an existing company. For this course project, the client I have chosen is Rockies, a local Bar/Dance Club that has been open since mid-2011. The identity system developed should reflect the fun, active atmosphere for which Rockies is known. The intended audience is anyone over the age of 18 that enjoys popular western dances such as the two-step, polka, and waltz, line dancing, or simply shakin’ their groove thing.